I am thrilled to unveil our new Greenham logo and corporate branding

With more than six generations of involvement in the Australian red meat industry, Greenham has built an enviable reputation for high-quality beef, integrity and innovation.

As our 100% Australian-owned business grows, Greenham’s proud legacy will continue, bolstered by a new brand look-and-feel that will carry us into the next generation.

As a family business, Greenham has always punched above its weight and with new initiatives on the horizon including on-farm programs that will allow more producers and cattle types to find a home at Greenham, the launch of new beef brands in response to emerging market trends, a new carcase feedback portal enabling easier and more in-depth data analysis, and the redevelopment of our Tongala processing facility, the future has never been more exciting.

The new logo, punctuated by the slogan ‘For the very best Australian beef’ is inspired by our proud history, loyal cattle suppliers, and drive to be at the forefront of delivering the very best Australian beef into premium markets at home and around the world.

Keep an eye out as you will start to see the new branding rolled out in our communications, on-plant and in your communities over the next 12 months.

By Greenham Managing Director, Peter Greenham