The annual Kyabram Men’s Longest Lunch event, held in February attracted 160 people and raised $28,000 for the Kyabram District Health Service, bringing the total donated over seven lunch events to $100,000.

The new feature will allow producers accredited with the NE program to better market the credentials of their cattle by adding the ‘Greenham NEVER EVER’ description to sale lots, enabling buyers to easily identify accredited cattle for purchase.

The use of pain relief while conducting routine husbandry practices is increasingly considered an expectation among consumers and industry. Greenham Dairy Beef & Animal Welfare Manager, Dr Sarah Bolton said as well as being an ethical responsibility, prioritising animal welfare is essential for profitable, productive farms.