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Bass Strait Beef

39° South - The world’s best latitude for grass fed beef. 100% grass fed. No grains ever. No antibiotics ever. No added hormones. Free range. GMO free.

Pure Southern Beef

Bass Strait and its coastlines fall at the latitude where drenching rain, warming sun and saltwater winds combine to create climatic perfection for growing tender grass-fed beef.

The cattle are peacefully raised on natural rye grasses and clover without the need of antibiotics or hormone growth promotants.

The taste – As clean as the winds of Bass Strait.



George Bass was the last of the great maritime explorers of the Australian coastline.  In a number of voyages, Bass and fellow explorer Matthew Flinders helped to map out the shape of the Australian continent and the island of Tasmania.

One of their key exploits was in 1798 when Bass & Flinders sailed along the northern coast of Van Diemens' Land (Tasmania), southwards along its west coast, then north again up the east coast before returning to Sydney; finally proving that it was not connected to the mainland. That body of water was thereby named, Bass Strait.


Bass Strait Beef 

“I’m a big fan of grass-fed beef because of its definite taste. Grass feeding brings out the flavour.”

Tetsuya Wakuda



Cattle for the Bass Strait Beef brand are sourced from the best beef producing regions of southern Australia including Gippsland, Western Victoria, Limestone Coast (SA), King Island, Tasmania and Flinders Island.

For further information:
Contact us or call +61 3 9644 6500.



Bass Strait Beef