Pure Black Grass Fed Beef

Natural beef raised without the use of added hormones


  • 100% Grass Fed Angus Beef

    Pure Black Grass Fed Angus Beef is grown in southern Victoria and Tasmania; regions renowned for abundant rainfall, clean air, and a pristine environment. Young cattle thrive on green pastures in a relaxed environment to ensure their meat is beautifully soft and tender without the need for added hormones.

  • Quality you can count on

    Meat Standards Australia was developed to improve the eating quality consistency of Australian beef. It takes into account all factors that affect eating quality from paddock to plate. We specially train our staff to assess each individual carcase and allocate eating quality scores based on this world-leading science.


  • Become a stockist


    Are you looking to stock Murray Plains?

    Enquire below and we’ll be in touch.