The Greenham Barley Beef (BB) Program is a free-range fodder-fed pathway for cattle raised according to NEVER EVER or Dairy Beef Program requirements and finished with access to a 50% barley ration for at least 90 days.
Designed to fill a market gap for year-round free-range, grainfed beef, the program showcases the stringent animal welfare practices and nutritious finishing diet fed by accredited producers.
To be eligible for financial premiums when supplying Greenham, cattle consigned under the Barley Beef Program must be:
Cattle must be individually traceable for their whole lives. Traceability can be recorded using NLIS tags and further strengthened by farm management tags and on-farm record keeping.
Livestock should be raised on pasture and finished on a barley ration.
Includes therapeutic antibiotics and ionophores (e.g. Rumensin) in lick blocks and feed but not drenches.
No added hormones
Livestock must be HGP-free and not fed finishing diets that contain steroids.
Never confined to a feedlot.
High animal welfare outcomes are important to Greenham, our customers and loyal cattle suppliers. Request a copy of the program standards for more detail.
Meat Standards Australia (MSA) eligible
Cattle must come from an MSA-registered property meet the minimum standards for MSA grading.
How do I supply the Barley Beef Program?
Check if you are registered with the MSA program. If not, register for free at www.mla.com.au/msa
Barley Beef raising claims reflect key consumer purchase drivers and underpin Greenham’s suite of premium brands, which have been tailored to meet specific requirements in both domestic and international markets.
Consistently meeting our customers’ needs ensures continued access to trusted premium markets.
In addition to recognition for meeting industry-leading standards, accreditation makes you eligible for financial premiums when you sell cattle to Greenham.