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Greenham scores again - Circular Head Chronicle

Greenham Tasmania has cofirmed its reputation as one of the best producers of quality beef in Australia with a solid performance at the Sydney Royal Fine Food Show.  Its flagship Cape Grim brand achieved a silver medal, the highest awarded on the day, in the grass fed category of the 2010 branded beef section.  The judges described the overall standard as high with good flavours compared with previous years.

Managing director Peter Greenham said he was very pleased with the result.  "Cape Grim always does well in these competitions.  It's on the menu in many of the best restaurants and can now confidently lay claim to being Australia's best grass fed beef."

The company also achieved an outstanding result in the grain fed division with its newly introduced Pure South Natural Angus brand.  Its entry, which has been on feed for only 70 days, finished with the second highest score out of the 12 competitors and was awarded the silver medal.  By contrast the winner had spent 300 days, or almost a year, in the feedlot. "This really shows the superiority of our southern Angus," Mr Greenham said.  "We have a wonderful environment for producing top cattle with moderate temperatures, good rainfall and great pastures.

"These animals get a great start in life.  They grow quickly and produce very tender meat regardless of whether they are finished on grass or grain.  For an animal that's been finished on grain for only 70 days to be up there with a 300 dayer says a lot of about its background." Mr Greenham said the good showing by Pure South vindicated the company's decision to produce a grain fed brand earlier this year catering for top quality Angus cattle in southern Australia.

"Our branding focus has been on grass fed until now, but we're also recognised that many of these top cattle are finished on grain," he said.  "Their meat is still a superior product and we thought it deserved its own brand.  It now gives consumers a choice of soft, southern beef with either a grass fed or grain fed flavour." The fine food shows are run by the Royal Agricultural Society of New South Wales and conducted twice a year.  Categories in the recent spring show included deli meat, regional food, branded beef and branded lamb.

To View Results from the 2010 Show - Click Here.