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Generous donation - Country News

Tongala meat processor HW Greenham & Sons has responded to the plight of its flood-affected farmer suppliers, donating $50, 000 to Victorian Farmers Federation's disaster relief fund.

The company will also contribute $10 per head for all cattle consigned to its liveweight buying centres or over the hooks to the Tongala plant until the end of February.

Executive chairman Peter Greenham said he was deeply moved by reports of damage coming in from field staff.

"These people have endured 10 years of drought and now they cop this," he said. "We understand some farmers have suffered huge losses - livestock, crops, fencing and equipment.

"We've had great support over the years from the worst affected areas from Rochester across to Kerang and to the south of there.

"The least we can do is to provide some assistance in return."

Mr Greenham said he hoped farmers would steer whatever cattle they could towards Greenham during the next few weeks because that would "add substantially to the contribution we are already making."

"They don't need to do anything, no registration or the like," he said.

"We'll make sure that $10 per head from every sale goes to the relief fund."